Product Transparency

As health and sustainability grow in importance to consumers, they expect retailers to be increasingly transparent about the products they sell to help them make the best choices. Our customers want to know how their buying decisions impact their own well-being, the lives of other people and the health of the planet.

We will drive transparency about where our fresh products come from and make the nutritional value of all own-brand products more transparent. We believe our brands can help customers understand the impact of their shopping decisions and enable them to make choices that fit their needs, their tastes, and their values. To achieve this, our brands will use the latest technologies, such as blockchain and artificial intelligence, to bring customers more transparency by 2025 – starting with fresh fruits and vegetables and then moving to the seafood and meat supply chains. By giving customers access to personalized information – through loyalty apps or online advice, for example – our brands will empower and enable busy customers to make better choices.